Ski & Snowboard News / Area resorts earn top honors in ski industry
May 17, 2020 05:39PM
By Harriet Wallis
Ski Area Management – the independent journal for the ski industry – awarded Alta, Brighton, Snowbird and Ski Utah top honors for their customer appeal and the information they provide.
Each resort has a witty, fresh,and informative approach.
Alta / Best website
"The new website is a breath of fresh air amongst the sameness often found on other resort conglomerate websites. Instead of bombarding you with endless offers, pushing you into e-commerce funnels, and acting like a cash register, Alta’s new website focuses on storytelling, content, and culture. Bonus points for the advanced features in the snow report that allow you to visually compare current conditions to years prior," says SAM (Ski Area Management).
Alta / Best brand ad
"Alta’s brand is already strong, so why mess with it? It’s one of only three skier-only resorts. It’s got an old school vibe, and it’s got stellar terrain and snow. The marketing team remained loyal to the brand with this no fuss campaign. The tagline is simple yet profound, like the resort: 'Come for the skiing. Stay for the skiing.' ... It gets an A+ all around," said SAM.
Brighton / Most Straight to the Point
Brighton demonstrates its 500” of snow by standing one snowboarder at the base of a massive mound of snow. Then another snowboarder stands on a dug-in ledge above the first -- and the snow is still high above his head.
“A picture may be worth a thousand words, but in the case of Brighton Resort ... it’s also worth 500 inches,”said SAM.
Snowbird / Best at Getting Bests
“Snowbird rolls out concise, creative and (just theright amount of) cheeky ad campaigns every single year. A photo of a whiteout storm paired with the tagline, 'Conditions May Vary' is the kind of thing that tickles any diehard ski or snowboard buff,” said SAM.
Ski Utah / Most Trustworthy E-Newsletter“Far too many email newsletters have turned into straight-up salespitches without any interesting content. … Ski Utah, however, not only curates excellent content for its email newsletters—useful stories, reviews, tips and more about resorts, towns, and gear—but on May 15, 2019, it officially earned my trust. … It asked if I needed a summer break … and offered the option to pause emails until the snow flew again,” said SAM. Take a bow, Ski Utah.