Mythological business emerges from rise of food trucks
Dec 06, 2018 02:51PM
● By Josh Wood
The Dough Gods food truck has served events in the area for two years and counting. (Katina Moutsos, by permission).
By Joshua Wood | [email protected]
A group of Cottonwood Heights siblings wanted to go into business together. The result has been a new spin on the recent food truck craze. Their mobile food service brings cookie dough and Greek mythology to events throughout the area.
Katina Moutsos and her siblings have spent years in the food industry. She has focused her work on her Mexican restaurant in Cottonwood Heights. A couple years ago, they wanted to do something together. They decided to stay in the food industry they all knew, and the result was a food truck. To make the venture unique, they focused on desserts, and to make it even more unique, they incorporated their own Greek culture. The result was Dough Gods, providing edible cookie dough with recipes inspired by Greek mythology.
“Our family is Greek, and it’s been fun to educate people about Greek mythology,” Moutsos said. “We find a cookie dough that fits each god, each mythological monster.”
Their recipes have been inspired by the likes of Zeus, whose representation features lemon, Hades with chocolate and cinnamon, and Medusa with her gummy snakes and stone-like cookie chunks. “It’s an ongoing process,” Moutsos said. “That’s the fun part of this.”
Dough Gods taps into the recent rise in food trucks in the area. New food truck companies start up on a regular basis. The Salt Lake County Health Department offers three mobile food service classes each month, one of which is in Spanish, to accommodate people seeking to start up a mobile food business. The Food Truck League, which provides education, marketing and scheduling services for its member food trucks in Utah, has seen a lot of growth in the industry.
“Over the last couple years, it has grown a lot,” said Taylor Harris of the Food Truck League. “When we started in 2015, we were excited when we got to 30 members. Now there are 300 to 350 registered with us.”
Moutsos and her family did some research to find a niche for their food truck business, and created Dough Gods. They fill orders and make dessert baskets. Mostly, they book their truck for events.
“It’s always interesting,” Moutsos said. “Everybody likes to celebrate, and we like to celebrate with them.”